Our Mission

The Bento Society's mission is to redefine what the world sees as valuable and in its self-interest.

The same way short-term individualism and financial thinking are hidden defaults so powerful we hardly notice them today, our mission is to make a multi-dimensional lens for self-interest and values the default point of view by 2050, one generation from now.

Why 2050 and why this change? Because profound changes in social values happen in generational increments. The people leading the world in 2050 will be Millennials and Generations Y, Z, and COVID. Groups with very different ways of seeing the world than those in charge now. A falling empire — spurred by climate change, inequality, and decaying institutions — will give the 2050 generations the opportunity and unfortunate responsibility to lead humanity's most dramatic shift in a century.

The overwhelming majority of people in these generations recognize our current path is a dangerous dead end. What we lack is a vision for what to build instead. The Bento is a map to the values and dimensions of this new world.

The Bento Society will fulfill this ambitious mission three ways:

  1. Teaching individuals the Bento and creating an organic community of people who use the framework in their daily lives
  2. Bringing Bentoism into organizations, communities, families and other social structures to help set priorities and shift our horizons
  3. Funding and conducting research, projects, and forms of media that better define this new map to what’s valuable and in our self-interest

We're heavily inspired by Thomas Kuhn's idea of "normal science." In the wake of a significant change in perspective, new ideas only become useful once the iterative, practical process of "normal science" tries applying the new paradigm to the real world. The Bento Society will help push forward the normal science of defining new values and this larger map to our self-interest.

The Bento Society's own Bento lays out our strategy: